COOKIE POLICY

Information on the Use of Cookies and Similar Technologies

Last update: 23 June 2026

This Cookie Policy has been prepared to inform users about the cookies, pixel tags, tracking codes and similar technologies used on the website www.marmisavas.com, operated by Marmi Savas SRL (“MARMISAVAS”, the “Company” or the “Data Controller”).

This Cookie Policy should be read together with the Privacy Notice. The Privacy Notice explains for which purposes and on which legal bases your personal data are processed, with whom they may be shared and which rights you have.

1. Data Controller

The Data Controller for personal data processed through cookies and similar technologies is:

Marmi Savas SRL

Address: Via Dorsale, 54, 54100 Massa-Carrara, Tuscany

Tax / Registration Number: 01448410454

E-mail: info@marmisavas.it

Phone: +39 333 613 0335

For any questions regarding your personal data or cookie preferences, you may contact us through the communication channels indicated above.

2. What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website.

Cookies may be used to ensure that the website functions properly, maintain security, remember your preferences, measure website performance, improve user experience, and manage advertising and marketing activities.

Similar technologies, such as pixel tags, tracking codes, local storage technologies, tag management tools and similar technologies may also be used. In this Cookie Policy, the term “cookies” also covers such similar technologies where applicable.

3. Categories of Cookies and Technologies Used on the Website

The following categories of cookies and similar technologies may be used on our website.

3.1. Necessary Cookies

Necessary cookies are required for the website to perform its basic functions.

Without these cookies, the website may not operate securely or properly. Therefore, necessary cookies may generally be used without the user’s explicit consent.

Necessary cookies may be used for the following purposes:

ensuring that the website operates,
ensuring that pages load correctly,
providing security and session management,
remembering your cookie preferences,
enabling the technical operation of form submissions,
preventing spam, misuse or security risks.

You may block these cookies through your browser settings; however, some parts of the website may not function properly in that case.

3.2. Analytics / Performance Cookies

Analytics cookies help us understand how the website is used and measure website performance.

In this context, Google Analytics is used. Through Google Analytics, information such as pages visited, visit duration, traffic sources, device and browser information and users’ general interactions with the website may be analysed.

Analytics cookies may be used for the following purposes:

measuring website traffic,
understanding the most visited pages,
improving user experience,
detecting technical issues,
analysing website performance,
improving content and page structure.

Analytics tools such as Google Analytics are activated only with the user’s explicit consent where required by applicable legislation.

3.3. Marketing and Advertising Cookies

Marketing cookies may be used to conduct advertising and marketing activities, measure the performance of advertising campaigns and display more relevant content based on users’ interests.

In this context, Facebook Pixel / Meta Pixel is used.

Through Meta Pixel, website visits, page views, form interactions, user behaviour and advertising campaign performance may be measured. This technology may be used to analyse the performance of advertisements on Meta platforms and, where applicable, to carry out retargeting activities.

Marketing cookies may be used for the following purposes:

measuring the performance of advertising campaigns,
analysing advertising effectiveness on Meta/Facebook platforms,
carrying out retargeting activities,
displaying more relevant advertising or content to users,
measuring campaign conversions,
ensuring efficient use of the advertising budget.

Marketing and advertising cookies are not activated without the user’s explicit consent.

3.4. Functional / Preference Cookies

Functional cookies may be used to remember user preferences and make the website more convenient to use.

These cookies may be used for the following purposes:

remembering language preferences,
remembering region or display preferences,
storing previously selected cookie preferences,
making website use more practical.

The use of these cookies may be subject to explicit consent depending on their nature and the requirements of applicable legislation.

4. Tools Used and Their Purposes

The following third-party tools are used on our website.

4.1. Google Analytics

Google Analytics is an analytics tool used to analyse website traffic and user interactions.

Information collected through Google Analytics may be used to measure website performance, understand visitor behaviour, detect technical issues and improve user experience.

Google Analytics should only be activated if the user gives consent to analytics cookies.

4.2. Google Tag Manager

Google Tag Manager is a tag management tool used to manage tags and tracking codes on the website.

Google Tag Manager is generally not a data collection tool for analytics or marketing purposes on its own; however, it may enable the management of Google Analytics, Meta Pixel or similar tracking codes on the website.

Therefore, analytics or marketing tags running through Google Tag Manager must be activated in accordance with the user’s consent for the relevant cookie categories.

4.3. Facebook Pixel / Meta Pixel

Facebook Pixel / Meta Pixel is a tracking technology used to measure the performance of advertising and marketing activities carried out on Meta platforms and to analyse user interactions.

Through Meta Pixel, website visits, page views, form interactions or similar behaviours may be measured.

Since Meta Pixel is a tracking tool used for marketing and advertising purposes, it should only be activated if the user gives explicit consent to marketing cookies.

4.4. Google Search Console

Google Search Console is a tool used to monitor the visibility, indexing status and technical performance of the website in Google search results.

Google Search Console is generally not a marketing or analytics cookie tool that places cookies on the user’s device through the website. However, it may be used to monitor the technical performance and search visibility of the website.

5. Legal Basis for the Use of Cookies

The legal basis for the use of cookies varies depending on the type and purpose of the cookie.

5.1. Necessary Cookies

Necessary cookies are required for the operation and security of the website and for providing services requested by the user.

Legal basis: Legitimate interest of the Data Controller and technical necessity for the operation of the website.

5.2. Analytics Cookies

Analytics cookies such as Google Analytics may be used to measure website performance and improve user experience.

Legal basis: Explicit consent where required by applicable legislation.

5.3. Marketing Cookies

Marketing cookies such as Meta Pixel / Facebook Pixel may be used for advertising, retargeting, campaign measurement and similar marketing activities.

Legal basis: Explicit consent.

5.4. Preference and Functional Cookies

Preference and functional cookies may be used to improve user experience and remember user preferences.

Legal basis: Legitimate interest or explicit consent, depending on the nature of the cookie.

6. Managing Cookie Preferences

When you first visit our website, a cookie banner or preference panel may be displayed to allow you to manage your cookie preferences.

Through this panel, the following options may be provided:

accepting all cookies,
rejecting non-essential cookies,
managing cookie preferences by category,
continuing only with necessary cookies,
separately allowing or rejecting analytics and marketing cookies.

Necessary cookies may not be disabled, as they are required for the operation of the website. However, analytics and marketing cookies are activated only if you give consent.

You may change your cookie preferences at any time through the cookie preference panel available on the website.

Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

7. Cookie Retention Periods

Cookies may be stored for different periods depending on their purposes.

In general:

session cookies are deleted when the browser is closed;
persistent cookies may remain stored on your device for a defined period;
records relating to your cookie preferences may be stored for a certain period in order to remember your preferences;
analytics and marketing cookies may be stored for the periods determined by the relevant service provider.

The names, providers, purposes, categories and retention periods of cookies should be displayed separately in the cookie preference panel or cookie list.

8. Third-Party Cookies

Third-party service providers may use cookies or similar technologies on our website.

In this context, the following third parties in particular may use cookies or similar technologies:

Google LLC and its related services,
Meta Platforms Ireland Limited and its related services,
hosting, security, analytics or technical service providers.

Third parties may be subject to their own privacy and cookie policies with regard to their cookies and data processing activities. Therefore, we recommend that you review the privacy and cookie policies of the relevant third parties separately.

9. International Data Transfers

Data processed through third-party tools such as Google Analytics, Google Tag Manager, Google Search Console and Meta Pixel may be processed by service providers located outside the European Economic Area or transferred to such countries.

Such transfers may be carried out in accordance with applicable personal data protection legislation, within the framework of adequacy decisions, standard contractual clauses, explicit consent or other appropriate safeguards provided under applicable law.

10. Managing Cookies Through Your Browser

You may manage cookies not only through the cookie preference panel on the website, but also through your browser settings.

Through most browsers, you may:

view cookies,
delete cookies,
block third-party cookies,
block all cookies,
manage cookie permissions for specific websites.

However, if necessary cookies are blocked, some functions of the website may not work properly.

11. Rights of the Data Subject

Where your personal data are processed through cookies, you have rights regarding your personal data under applicable legislation.

In this context, where applicable, you may have the right to:

learn whether your personal data are being processed,
request information if your personal data have been processed,
request correction of incomplete or inaccurate personal data,
request deletion or destruction of personal data,
request restriction of processing,
exercise the right to data portability,
object to processing based on legitimate interest,
withdraw consent in processing activities based on explicit consent,
lodge a complaint with the competent data protection authority.

To exercise these rights, you may contact us at:

info@marmisavas.it

12. Right to Lodge a Complaint

If you believe that your personal data are being processed unlawfully, you have the right to lodge a complaint with the competent data protection authority.

Since Marmi Savas SRL is established in Italy, the competent authority is:

Garante per la protezione dei dati personali

Website: www.garanteprivacy.it

This right does not prevent you from using any other administrative or judicial remedies.

13. Changes to this Cookie Policy

MARMISAVAS may update this Cookie Policy depending on changes to the cookies used on the website, third-party tools, services or applicable legislation.

The updated Cookie Policy becomes effective as of the date it is published on the website. Users are advised to review this text periodically.